Hetic is a Digital Communication school, based near Paris. After graduating, the staff asked me to create a short commercial, to be broadcast on No-Life channel.

There was no specification,  so I developed a creative proposal with four phases : 3 bullet points, then the logo and the baseline. The short duration required it to be concise, accurate and punchy – no mean feat!

The themes were quite fun and I had a great degree of freedom in creating the three scenes. Each of them is composed of elements whith reference to the bullet point.

hetic-nolife

For this project, I decided to use the 1.8 V-Ray rendering engine. I had already used it before, but I wanted to push myself to go further and I spent three days testing different render settings to fully optimise the rendering time. I read thoroughly the documentation on V-Ray to understand its complex operations. I used a render farm to generate the 250 images of the animation. Post-production and 2D animation were created with After Effects. This project required about 30 working days.

2795
Objects
1.8
Vray Version
4029599
Polygons

CinemaDisplay

The four main scenes

hetic-nolife-scenes-04

hetic-nolife-scenes-03

hetic-nolife-scenes-02

hetic-nolife-scenes-01